Tips on Mastering Customer Retention

Please check out Tips to Master Customer Subscription Retention by Cathy, published on XBiz.com.

Churn of your subscription customers is one of the most important factors to look at when measuring the health and longevity of your business. Recurring billing models always see some regular churn, it’s just the nature of business with subscription programs. Merchants experiencing a higher-than-normal churn rate are losing out on potential profits, but the good news is they can implement marketing strategies to cut these rates and retain their base.

Read the full article on XBiz.com.

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