Ft. Lauderdale, Fla. (August 25, 2021) – Segpay, a global payment platform, announced today the launch of its new web presence. The colorful, content-rich website was designed to be viewed mobile-first and SEO enhanced with the specific goal of becoming a sales agent on its own. The new website was developed to help Segpay continue to grow its client base while assisting potential merchants to become clients more easily.
Bright, bold branding highlights the easy-to-navigate site with simplified verticals and solutions. At the top of the home page, a mega navigation bar helps direct web traffic while also providing key information when deciding which processing solution is best for each specific merchant. The new Segpay site features the company’s signature dark blue and bright orange color palette. The distinctive dark blue color in the Segpay brand identity conveys trust, transparency, and stability. The orange is symbolic of innovation and endurance.
The new Segpay website is also a treasure trove of thought leadership and expert analysis provided by Segpay CEO Cathy Beardsley and her senior leadership team. Hundreds of pages of industry-specific content, columns, and blogs are all searchable from the website’s homepage.
“The new web presence more clearly articulates the company we have become over the past 15 years,” said Segpay CEO Cathy Beardsley. “And it positions us for exponential growth as the site was specifically designed to rank high in SEO searches and to easily help merchants decide what Segpay services suit them best.”
Segpay has spent the last eight months working with its long-time marketing agency, Atlanta-based Creaxion®, and its new web development agency partners, Harmelin Media and Brady Mills LLC to develop the new site. Harmelin specializes in enhanced SEO services and Brady Mills led the design and development of the new Segpay site.