Segpay Celebrates New Year with New Brand Identity and Positioning

FT. LAUDERDALE, Fla. (January 19, 2018) – Segpay, a global leader in digital payment processing, announced today the launch of its new visual brand identity. Segpay’s updated look and feel was developed to help accelerate the company’s growth and expansion in the worldwide, online payment processing category.

“We’re no longer the little girl in the corner at the big dance,” said Cathy Beardsley, CEO of Segpay. “We want to be the ‘Belle of the Ball.’ Our new brand identity was developed to reflect our maturity and leadership position in our industry.”

Always on the cutting-edge of fraud detection and mitigation, Segpay provides safe, secure e-commerce solutions for merchants around the world. With an unwavering commitment to integrity, honesty and exceptional customer service, Segpay tailors its offerings to each individual merchant it serves.

Segpay’s new logo incorporates a sophisticated, elegant font style and eye-catching icon, intended to convey guidance and growth. The refreshed Segpay color palette now features a deeper, vibrant indigo blue and bright orange as key elements. Teal blue, violet purple and silver serve as secondary colors in the Segpay branding.

Segpay’s new visual branding was developed by its long-term marketing partner, Creaxion.® Based in Atlanta, Creaxion specializes in creative design, messaging and media relations and has worked for some of the best-known brands in the world.

“We wanted to create a look and feel that takes Segpay to new heights – above its competitors and alongside some of the most respected brands in financial services,” said Mark Pettit, CEO of Creaxion. “The end result is a world-class visual identity that will stand the test of time.”

Segpay is unveiling its new branding through print and digital advertising which broke this week ahead of the 2018 InterNEXT trade show in Las Vegas. Segpay will soon unveil its new website showcasing the updated visual identity through a more user-friendly online experience.

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