Cathy has written another customer-retention piece for XBIZ, this one outlining three areas to help keep members in the fold:
- Understand your customers’ behavior so you can react to changes in activity.
- Remarket – offer discounts to keep your most loyal followers happy. Use retention offers to make it easy for people to stay, or come back.
Segpay merchants who use retention offers with discounts to entice customers to reconsider their cancellation save seven percent, on average, of subscribers who otherwise would have canceled.
- Simplify the buying process, through one-click purchasing and cross-selling to similar services.